Yorktown Technologies

siege of siege of Yorktown Technologies: Case Analysis Adinah Wieder Davenport University Marketing 610 prof Dr. Susan Glover April 3, 2011 Case Recap In November 2001, Yorktown Technologies was founded by Alan Blake and Richard Crockett. Their final stage was to market a applied science that produced genetically engineered, light tilt, for ornamental purposes (Kerin & Peterson, 2010). The GloFish, as it is commercially known, was intend to revolutionize the tropical weight industry, and translate fish aficionados with in so furthest another variety of freshwater zebra fish. However, the prospect of commercialization of these transgenic fish raised a host of moral and environmental issues that Yorktown Technologies CEO hadnt expected. While the technology seemed promising, company revenues were allow down and below expectancy. This case study will provide a summary and analysis of Yorktown Technologies, as strong as, an interrogation into the companys strengths, weaknesses, threats and opportunities. Problem Identification The scientific community has endlessly been plagued by mistrust whenever issues involving genetics ar concerned. People suffer very uncomfortable when they perceive human tampering with personality and/or creation. Yorktown Technologies GloFish venture was no different.

Although, Yorktown Technologies blood plan centered on the treat of a biotech technology involving fish, it nonetheless provoked censure from whatever scientific and creature rights communities. The company also encountered difficulties from several regularisation factions of a material body of Fish and Game Commiss! ions. With bilk revenues in 2004, Yorktown Technologies marketing position was tenuous and in need of revamping. Case Analysis In the United States, the cut-rate sale of freshwater ornamental fish and link products is an industry worthy over 700 million dollars annually (Kerin & Peterson). The sight of the sales atomic number 18 via the three major retail image pet stores: Wal-mart,...If you involve to get a full essay, straddle it on our website: BestEssayCheap.com

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