Bsc of Parkson

rkson1.0 Corporate Profile 1.1 Foundations of a local retail empire (Malaysia) Parkson locoweed Sdn Bhd in Malaysia has been established in the year of 1987. Parkson slew Sdn Bhd is one of the retailing arms of the Lion Group promptly becoming one of the largest retail chains in Malaysia. In the department store sector, Parkson has strategically expanded its stores to cater the necessitate of different market segments and locations. Parkson market has been segmented into 3 tiers depending on suitability of the market & location. Premium stores such as Parkson in Pavilion and KLCC brings a whole new store environs with contemporary retail presentation, open walkways, chic displays and vibrant lighting, creating a cosy ambience that pampers customers and enhances their overall shopping experience. Housed with designers and international labels, it has garnered grand responses amongst the fashion crowd and attracted more discerning shoppers to the store. Others Parkson Departm ent Stores, offers a more lifestyle selection of merchandise focused on style, quality and variety, in a contemporary ambience targeting the meat and upper income families. 1.2 Parkson China In 1994, Parkson China opened its alternate department store in Beijing.

Parkson has success affluenty positioning itself at the middle and middle-upper end of the retail market of the Peoples Republic of China (mainland China). The chinaware commonly enjoy as China is the most populous country in the world with more than 1.3 billion people. Parkson is one of the first rummy department store chains to establish a location in PRC. To date, it is one of the premier retail operators in PRC ! having an extensive network of department stores covering 26 remove cities in 18 provinces across PRC. Parkson is a renowned afield brand with strong brand recognition focusing on fashion and lifestyle among the middle and middle upper category consumers. Over the years, Parkson has developed well-established relationships with various...If you want to get a affluent essay, order it on our website: BestEssayCheap.com

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